JustReachOut

JustReachOut

JustReachOut

JustReachOut is a web service, created for entrepreneurs to help them leverage their connections with journalists. One pitch, one win.

JustReachOut is a web service, created for entrepreneurs to help them leverage their connections with journalists. One pitch, one win.

JustReachOut is a web service, created for entrepreneurs to help them leverage their connections with journalists. One pitch, one win.

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Company — JustReachOut Inc.
Role — Product Design
Disciplines — Product Design, Art Direction, Marketing Design

Company — JustReachOut Inc.
Role — Product Design
Disciplines — Product Design, Art Direction, Marketing Design

JustReachOut is a must-have tool for marketers and PR managers. It helps to reach out to journalists via internal e-mail service or regular e-mail. The service searches relevant journalists by keywords they often use and aggregates them to the structured lists users can choose from.

JustReachOut is a must-have tool for marketers and PR managers. It helps to reach out to journalists via internal e-mail service or regular e-mail. The service searches relevant journalists by keywords they often use and aggregates them to the structured lists users can choose from.

How to create a relevant solution for small companies who need PR and connections with journalists?

How to create a relevant solution for small companies who need PR and connections with journalists?

In 2015, Dmitry Dragilev, a well-known marketer of the Polar company acquired by Google, contacted me to help with his new idea related to PR. He asked me to develop the design for JustReachOut.

In 2015, Dmitry Dragilev, a well-known marketer of the Polar company acquired by Google, contacted me to help with his new idea related to PR. He asked me to develop the design for JustReachOut.

Dmitry has already cooperated with the development firm and Ukrainian development company RailsReactor on the creation of the prototype for this service.

As far as the project started, I created a set of wireframes to eliminate the risk of any miscommunication with Dmitry.

Dmitry has already cooperated with the development firm and Ukrainian development company RailsReactor on the creation of the prototype for this service.

As far as the project started, I created a set of wireframes to eliminate the risk of any miscommunication with Dmitry.

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High-level goals

High-level goals

High-level goals

​I focused on developing a product for immediate production. Dmitry wanted to release JustReachOut as soon as possible to start advertising and marketing for getting income.

The main goal was to build a product from scratch for startup marketers, small companies and PR managers. The MVP had to be designed in accordance with the requirement to that the platform should be useful for the core audience.

​I focused on developing a product for immediate production. Dmitry wanted to release JustReachOut as soon as possible to start advertising and marketing for getting income.

The main goal was to build a product from scratch for startup marketers, small companies and PR managers. The MVP had to be designed in accordance with the requirement to that the platform should be useful for the core audience.

Challenges

Challenges

The core challenge with this project was to deliver top-notch results on a very limited timeframe. I operated flexibly, creating and uploading the crucial elements before moving onto the rest of the site.

The other challenge was to produce the designs without a background in marketing. Dmitry helped me to find the best solution in informational flow and copy. I was under control of various marketing techniques I had to strictly follow.

The core challenge with this project was to deliver top-notch results on a very limited timeframe. I operated flexibly, creating and uploading the crucial elements before moving onto the rest of the site.

The other challenge was to produce the designs without a background in marketing. Dmitry helped me to find the best solution in informational flow and copy. I was under control of various marketing techniques I had to strictly follow.

My role in the project

My role in the project

My role in the project

1

User interface & Interaction design

I’ve worked on producing the interaction flows and optimizing UX structure to help JustReachOut customers find what they want much faster.

User interface & Interaction design

I’ve worked on producing the interaction flows and optimizing UX structure to help JustReachOut customers finding what they wanted in a shorter time.

User interface & Interaction design

I’ve worked on producing the interaction flows and optimizing UX structure to help JustReachOut customers find what they want much faster.

User interface & Interaction design

I’ve worked on producing the interaction flows and optimizing UX structure to help JustReachOut customers finding what they wanted in a shorter time.

2

Ideation

I made a contribution to the ideation stage and generated the ideas for the product, which were iteratively implemented.

Ideation

I made a contribution to the ideation stage and generated the ideas for the product, which were iteratively implemented.

Ideation

I made a contribution to the ideation stage and generated the ideas for the product which were iteratively implemented.

3

Execution & Deliverables

I worked with the development team and controlled them to make the pixel-perfect implementation according to my design concept.

Execution & Deliverables

I worked with the development team and controlled them to make the pixel-perfect implementation according to my design concept.

Execution & Deliverables

I worked with development team and controlled them to make the pixel-perfect implementation according to what I have designed.

Design

Design

Design

Design

Design version had to be produced in the shortest possible terms. To prove my assumptions, I made the fully-functional prototype in InVision.

Design version had to be produced in the shortest possible terms. To prove my assumptions, I made the fully-functional prototype in InVision.

Marketing site

The homepage was built with two iterations. One was MVP-like, which is not reflected in the case study. This approach has doubled the conversion rate. The site was built based on the marketing AIDA rule (attention-interest-desire-action).

Marketing site

The homepage was built with two iterations. One was MVP-like, which is not reflected in the case study. This approach has doubled the conversion rate. The site was built based on the marketing AIDA rule (attention-interest-desire-action).

Marketing site

The homepage was built with two iterations. One was MVP-like, which is not reflected in the case study. This approach has doubled the conversion rate. The site was built based on the marketing AIDA rule (attention-interest-desire-action).

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How can I understand the basic need of any startup marketer?

How can I understand the basic need of any startup marketer?

Product Design

Product Design

Design

Product Design

The intent was to deliver the most intuitive user experience. I applied several approaches while constantly adding functionality. The result was infallible and easy-to-understand.

The intent to built the most intuitive user experience. I did several approaches with constantly adding functionality and the result became unmistakable and easy-to-understand.

Results page

Here you can find appropriate journalists via search form, or by entering the keyword related to your company. Also, it enables search via influencers in social media, helps find Quora and Reddit active users and more.

Results page

Here you can find appropriate journalists via search form, or by entering the keyword related to your company. Also, it enables search via influencers in social media, helps find Quora and Reddit active users and more.

Results page

Here you can find appropriate journalists via search form, entering the keyword related to your company.

Also, you can search via influencers in social media, find quora and reddit active users and more.

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Mail page

This is where the magic happens. JustReachOut provides an infinite amount of customizable templates with any style (formal or informal). These texts are practically proven by thousands of people who have already used JustReachOut.

Mail page

This is where the magic happens. JustReachOut provides an infinite amount of customizable templates with any style (formal or informal). These texts are practically proven by thousands of people who have already used JustReachOut.

Mail page

This is where the magic happens. JustReachOut provides an infinite amount of customizable templates with any style (formal or informal). These texts are practically proven by thousands of people who have already used JustReachOut.

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Pitch history

The table you are looking at is the list of e-mails a user has already sent via JustReachOut. This product allows tracking the activity of any email. This functionality was developed based on user needs of controlling their cold pitches to journalists.

Pitch history

The table you are looking at is the list of e-mails a user has already sent via JustReachOut. This product allows tracking the activity of any email. This functionality was developed based on user needs of controlling their cold pitches to journalists.

Pitch history

The table you are looking at is the list of e-mails a user has already sent via JustReachOut. This product allows tracking the activity of any email. This functionality was developed based on user needs of controlling their cold pitches to journalists.

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Responsive

Responsive

All the pages had to work perfectly on mobile. This requirement was detected based on analytics, which showed that a solid part of JustReachOut visitors used the product from their cell phone or tablet.

All the pages had to work perfectly on mobile. This requirement was detected based on analytics, which showed that a solid part of JustReachOut visitors used the product from their cell phone or tablet.

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User testing

We initiated a series of user testings to understand user needs on site as well as the probability of flows from A to B.

Please note that according to the UserTesting.com Terms & Conditions and Privacy Policy, I have the right to share these videos on my site. If you have concerns about this share, please contact me at hello@iamandrewveles.com

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Dmitry Dragilev, CEO at JustReachOut

Andrew redesigned our entire website starting from homepage to the entire functionality inside our SaaS with unbelievable attention to every detail yet very efficient and in a very timely manner. While he challenged some of my pre-conceptions about the design he was extremely easy to communicate with and very fast at implementing my suggestions. I highly recommend Andrew and the crew, I could not have been happier with the outcome. 

Andrew redesigned our entire website starting from homepage to the entire functionality inside our SaaS with unbelievable attention to every detail yet very efficient and in a very timely manner. While he challenged some of my pre-conceptions about the design he was extremely easy to communicate with and very fast at implementing my suggestions. I highly recommend Andrew and the crew, I could not have been happier with the outcome. 

Andrew redesigned our entire website starting from homepage to the entire functionality inside our SaaS with unbelievable attention to every detail yet very efficient and in a very timely manner. While he challenged some of my pre-conceptions about the design he was extremely easy to communicate with and very fast at implementing my suggestions. I highly recommend Andrew and the crew, I could not have been happier with the outcome. 

iamandrewveles.com
iamandrewveles@gmail.com
+380 (67) 320 40 48 


© Andrew Veles

iamandrewveles.com
iamandrewveles@gmail.com
+380 (67) 320 40 48 


© Andrew Veles